Carrie Ingoglia is a digital marketer and Creative Director who has been writing and creating advertising since 2003. Her campaigns have won Effie, Addy and Webby Awards, and her writing has been featured in industry publications Campaign and Art + Marketing.
Carrie is also founder of Yoga for the Revolution and producer of its accompanying podcast.
COPY and CREATIVE DIRECTION, CONSULTING
I've sold booze and dog food, cars and credit cards. And like many in the ad business, I felt disillusioned. After the election in November 2016, I was furious. I wanted more from this industry full of creative, talented salespeople. Instead of selling products, what would happen if we sold education, human rights, community?
Now I get to work with small businesses, non-profit organizations and the Corporate Social Responsibility arm of for-profit corporations. I can write and I can sell. And I'd simply rather sell fundamental human rights than whiskey.
CREATIVE DIRECTOR, POSSIBLE
While at POSSIBLE, I helped grow the NY office by more than double. The Creative Department grew from a cadre of freelancers to a diverse full-time crew. Most recently, I led the digital team on Wild Turkey as they launched their new celebrity Creative Director, and on Purina, for both their Veterinary target as well as their Breeder & Enthusiast team.
I spearheaded special projects for smartwater, with metrics I like to brag about, and Lancôme, with no measurable results whatsoever - but immeasurable lessons learned.
In 2016, I led the creative work for the National Cable and Telecommunications Association which garnered the team an honorable mention in the 'Weird' Category - my kind of designation.
My work at Wunderman began with Direct Mail for our Citi Bank client, and evolved quickly into site, social and mobile work on Land Rover. This is where I learned what a 360 campaign is - and isn't. With the digital work at Wunderman and the print at Y&R, the navigation was tricky. It doesn't matter how many times you repeat the phrase, "One team, one dream." If you don't have shared goals, you're in for a crummy time.
That said, in 2012, the Range Rover Evoque launch site won Official Honoree from the Webby Awards. Which was followed by a fully integrated short-film and interactive gaming experience for the launch of Range Rover Sport. Along with several social led projects, including a short film from user-gen content, I also kicked off Land Rover's CRM program from scratch.
ACD/COPY, OGILVY & MATHER
As part of new business efforts to bolster Ogilvy's digital portfolio, I was part of the team that led wins on Stoli Vodka, leading to a New York Addy Award in 2009, and Liz Clairborne. We also helped to temporarily revive the much loved, but lagging, Kodak brand. Those efforts garnered an Effie Award for Kodak's Idea Center, a proto-social sharing network, in 2008 before the whole company went boots up a few years later.
Ogilvy is where I first learned to swim in a big pond. I managed projects and people for the first time - very different tasks. I learned from some of the best in the business and I failed more than I succeeded. Which, if you ask me, is how you get to good work in the first place.