The Department of Reproductive Control was a campaign developed to cut through the noise. By creating a false government agency, the team from Futerra and Women’s Equality Center were able to raise awareness of the very real threats to reproductive health care.
Title X, the nation's only family planning program, was gutted by the Trump administration. But the threat to reproductive freedom was easy to miss in a hyperactive news cycle.
Every fact on the site, as well as in pre-roll and social-first video and social content, is true. The only change we made was to the name of the agency at work.
#REALNOTREAL
By posing as 'The Department of Reproductive Control' we were able to pull back the curtain on the family-values language often used to strip fundamental rights from vulnerable and low-income populations.
Social First
For a two week campaign, we created over 100 social posts for optimized for Twitter, Instagram and Facebook including threads, slideshows and seven social-first videos.
CALL TO ACTION
Action speaks louder than tweets - so each one of ours linked to a pre-written form users could edit and submit for official comment to the White House and the Federal Register.