home page of bulova stetson fund shows a veteran in a dimly lit room

The Bulova Stetson Foundation supports diverse organizations that uplift, educate, and forge a path for all Americans. Alongside MyOrb studios, we developed a brand identity and website that is scalable, progressive, and forward thinking. The identity and voice captures a contemporary spirit but remains familiar to those who value the legacy and the foundation’s contribution to over 150 organizations.

The Stetson family has been committed to its workers and their rights since 1889. MyOrb developed the voice and visuals that bridge the past to the present and reaches for the future. Based on the four pillars of the foundation, the new brand visualizes a timeless concept – revealing grit, determination, and progress. To know what is true and right is just the start.