Partnered with MyOrb to develop the complete brand strategy, mission, and marketing approach for the Bulova Stetson Fund, Stetson's corporate social responsibility initiative. See more about the project here.
Tightened branding and strategic messaging for the Center for Reproductive Rights, including creative direction for this in-house anthem video.
Helped Lancome pivot from generic inclusivity messaging to a campaign that actively challenges traditional beauty definitions, showcased in this brand video and influencer strategy.
Created a campaign for Women's Equality Center that posed as 'The Department of Reproductive Control' to expose how family-values language is used to strip rights from vulnerable populations. View some of that campaign here.
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In partnership with Google consumer surveys, and on behalf of NCTA, we asked over 100,000 American Internet users about their relationship with the Internet. Our results went on to gain honors from the 2016 Webby Awards in the "Weird" category.
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A simple and effective launch campaign for smartwater sparkling. A brand effects study from Facebook showcased a 15-point lift in ad recall, almost double the CPG industry average of 8 points - citing our use of moving images with over 6.5 million views.
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Some saw Wild Turkey as bottom shelf. But, giving people a behind-the-scenes look at the heritage of the brand and painstaking process of crafting its bourbon went a long way in making it a legitimate choice at the bar and at home.