The Center For Reproductive Rights is a legal organization working to advance human rights by protecting and defending the rights of women in courtrooms and communities around the world.
The only problem is, not a lot of people know what they do. Most think they're more like Planned Parenthood (a clinic) than the ACLU.
At this pivotal time, our task was to humanize their work and make it clear and relevant to a whole new generation of potential donors. We began by revitalizing their mission and vision.