Beauty isn’t about looks
Right now, the message from the beauty industry is “every size, shape and color is beautiful.” And while the inclusiveness is refreshing, we felt the industry needed a completely different narrative. One that focused on beauty being about how you live your life, not how you look.
Lupita Nyong’o was the ideal person to help change the conversation around beauty and launch the “Beauty Beyond the Image” campaign. We were inspired by her spirit and ethos.
DESCRIBE THE MOST BEAUTIFUL WOMAN YOU KNOW
Influencers would continue the conversation by asking their own audience to “Describe the most beautiful woman you know.” We asked this same question with a sample group and people spent very little time talking about looks. Instead they talked about personality, attitude and spirit.